ืงื•ืงื” ืงื•ืœื” ื™ืฆื™ืข ืชืฉืœื•ื ืขื‘ื•ืจ ื›ืœ ื”ื”ื•ืจื™ื ื”ื—ื“ืฉื™ื, ื›ื™ ื–ื” 2016

ืชื•ื›ืŸ:

ืงื•ืงื” ืงื•ืœื” ืจืฆืชื” ืœื”ื‘ื™ืŸ ื›ื™ืฆื“ ืœื’ื™ื™ืก ื•ืœืฉืžืจ ืืช ืžื™ื˜ื‘ ืขื•ื‘ื“ื™ ื”ืžื™ืœื ื™ื•ื, ื•ืœื›ืŸ ื”ื™ื ืงื™ื‘ืฆื” ืงื‘ื•ืฆืช ืžื™ืงื•ื“ ืฉืœ ืขื•ื‘ื“ื™ื ื•ื”ืงืฉื™ื‘ื” ืœืžื” ืฉื”ื ืจืฆื•: ื—ื•ืคืฉื” ื‘ืชืฉืœื•ื ืœื›ืœ ื”ืขื•ื‘ื“ื™ื. ื›ืŸ, ืืœืคื™ ืฉื ื™ื ืฉื›ื ืขื• ืืช ืงื•ืงื” ืงื•ืœื” ืœื”ืฆื™ืข ื—ื•ืคืฉื” ื‘ืชืฉืœื•ื ืขื‘ื•ืจ ื’ื‘ืจื™ื ื•ื ืฉื™ื ื›ืื—ื“, ื•ื–ื” ืฆืขื“ ืขื ืง ืœืงืจืืช ืฉื•ื•ื™ื•ืŸ ื‘ื™ืŸ ื”ืžื™ื ื™ื ื‘ืžืงื•ื ื”ืขื‘ื•ื“ื” ืฉื ืฉื™ื ื”ื™ื• ืฆืจื™ื›ื•ืช ื‘ื• ืขืฉืจื•ืช ืฉื ื™ื ื•ื™ื•ืชืจ ื•ื™ื•ืชืจ ื—ื‘ืจื•ืช ืžืชื—ื™ืœื•ืช ืœื”ื‘ื™ืŸ. ื”ื”ื˜ื‘ื” ื”ื—ื“ืฉื” ืฉืฉื•ืœืžื” ืขื‘ื•ืจ ื›ืœ ื”ื”ื•ืจื™ื ื”ื—ื“ืฉื™ื ืชื’ื™ืข ื‘ -1 ื‘ื™ื ื•ืืจ 2017.

ืœืžื” ื–ื” ื—ืฉื•ื‘ ืœื›ืœ ื”ื”ื•ืจื™ื, ืœืœื ืงืฉืจ ืœืžื™ืŸ, ื™ืฉ ืืช ื”ืืคืฉืจื•ืช ืœื”ื™ืฉืืจ ื‘ื‘ื™ืช ื›ื“ื™ ืœื˜ืคืœ ืชื•ืกืคื•ืช ื—ื“ืฉื•ืช ืœืžืฉืคื—ื”? ืื‘ื•ืช ื”ื ื•ื˜ืœื™ื ื—ื•ืคืฉื” ื”ื•ืจื™ืช ืžื’ื‘ื™ืจื™ื ืืช ื”ืฉื•ื•ื™ื•ืŸ ื”ืŸ ื‘ืžืงื•ื ื”ืขื‘ื•ื“ื” ื•ื”ืŸ ืžืฉื•ื ืฉื”ื ืฉื™ื ืื™ื ืŸ ื ื—ืฉื‘ื•ืช ืœื”ื•ืจื” ื”ื™ื—ื™ื“ ื”ืžื•ื˜ืœ ืขืœ ื’ื™ื“ื•ืœ ื™ืœื“ื™ื, ื”ืžืงืฆืฅ ื‘ืขื‘ื•ื“ืชืŸ ื•ื‘ืคื™ืชื•ื—ืŸ. ื‘ื ื•ืกืฃ, ืื‘ ืขื•ื–ืจ ื‘ื‘ื™ืช ื”ืžืื–ืŸ ืืช ื”ืขื•ืžืก ืื™ืฉื” ืœื•ืงื—, ื ื•ืชืŸ ืœื” ื™ื•ืชืจ ื–ืžืŸ ื•ื”ื–ื“ืžื ื•ื™ื•ืช ื‘ืขื‘ื•ื“ื”. ื–ื” win-win ื™ืคื” ืขื‘ื•ืจ ืขื•ื‘ื“ื™ื ืงื•ืงื” ืงื•ืœื” ื›ื™ ืื ื™ ืžืงื•ื•ื” ืœืขื–ื•ืจ ืœื”ื•ื‘ื™ืœ ืืช ืฉืืจ ื›ื•ื— ื”ืขื‘ื•ื“ื” ืœื—ื•ืคืฉื” ื‘ืชืฉืœื•ื ืื•ื ื™ื‘ืจืกืœื™, ืœืฉื™ื ืืช ืืจื”"ื‘ ืขืœ ื”ืฉื•ื•ื™ ืขื ืฉืืจ ื”ืขื•ืœื ื”ืžืคื•ืชื—.

ื”ื ื” ืžื‘ื˜ ืขืœ ื”ืขื‘ื•ื“ื” ืฉืœ "ืงื•ืงื” ืงื•ืœื” ืžื™ืœื ื™ ืงื•ืœื•ืช" ื‘ืคืขื•ืœื”.

ืื‘ืœ ื–ื” ื”ื’ื™ื•ื ื™. ื›ื™ื•ื, 40 ืื—ื•ื–ื™ื ืžืžืฉืงื™ ื”ื‘ื™ืช ืขื ื™ืœื“ื™ื ืžืชื—ืช ืœื’ื™ืœ 18 ื™ืฉ ืื™ืฉื” ื›ืžืคืจื ืก ื”ืขื™ืงืจื™. ื ื›ื•ืŸ ืœืฉื ืช 2013, ื› -70% ืžื”ืืžื”ื•ืช ื”ื™ื• ื‘ื›ื•ื— ื”ืขื‘ื•ื“ื”. ื›ื“ื™ Millennials, ื’ื‘ืจื™ื ื•ื ืฉื™ื ื›ืื—ื“, ืจืขื™ื•ื ื•ืช ื™ืฉื ื™ื ืขืœ ืกื˜ืจื™ืื•ื˜ื™ืคื™ื ืžื’ื“ืจ ื”ื ื‘ื”ื›ืจื— ืžืคื ื” ืืช ืžืงื•ืžื• ืœืžืฆื™ืื•ืช ื›ื™ ืืžื ื”ื•ืœืš ืœืขื‘ื•ื“ ื”ื•ื ืœื ื›ืžื” ืžืจ ืืžื ื—ื•ื ืง - ื–ื” ื”ืžืฆื™ืื•ืช, ืžืฉืคื—ื•ืช ืžื•ื“ืจื ื™ื•ืช ื•ืžืงื•ืžื•ืช ืžื•ื“ืจื ื™ื™ื ื™ืฆื˜ืจื›ื• ืœื”ืชืื™ื.

ืจืง ื‘ืกื•ืฃ ื”ืฉื‘ื•ืข ื”ื”ื•ื ื”ื™ื™ืชื™ ื‘'ื˜ืจื’ื˜' ื•ืจืื™ืชื™ ืื‘ื ืขื ื”ื™ืœื“ื” ื”ืงื˜ื ื” ืฉืœื•, ืฉื”ื™ืชื” ื‘ืขืจืš ื‘ืช ืืจื‘ืข, ื”ื•ืœื›ืช ืœื™ื“ ื”ืžื›ื•ื ื™ืช ืฉืœื”ื. ื›ืฉื”ื™ืœื“ื” ืกื™ืคืจื” ืœืื‘ื™ื” ืฉื”ื™ื ืฆืจื™ื›ื” ืœืœื›ืช ืœืกื™ืจ, ื”ื•ื ื ื›ื ืก ืœืคืขื•ืœื” ื›ืžื• ื—ื‘ืจ ื‘ืงื‘ื•ืฆื” ืžื•ื‘ื—ืจืช ืฉืœ ืืœื™ื˜ื•ืช. ื”ื•ื ื”ืฆืœื™ืฃ ื‘ืกื™ืจ ืžืŸ ื”ื—ืœืง ื”ืื—ื•ืจื™ ืฉืœ ื”ืžื›ื•ื ื™ืช, ื”ืฆืžื™ื“ ืื•ืชื• ืœืฉืงื™ืช ื™ืขื“, ื”ื•ืฉื™ื‘ ืื•ืชื”, ื•ืคืชื— ืืช ื“ืœืช ื”ืžื›ื•ื ื™ืช ื›ื“ื™ ืœืกืคืง ืžื’ืŸ ืคืจื˜ื™ื•ืช ืœื™ืœื“ื• ื”ืงื˜ื ื”. ื›ืฉืกื™ื™ืžื”, ื”ื•ื ืžืฉืš ืืช ื”ืฉืงื™ืช, ืงืฉืจ ืื•ืชื” ื•ื”ืฉืœื™ืš ืื•ืชื” ืœืคื—. ื–ื” ื”ื™ื” ื›ืžื• ื‘ืœื˜ ื›ื•ืจื™ืื•ื’ืจืคื™ ื™ืคื”. ืœื’ืžืจื™ ืœื ื”ื“ืจืš ืฉื‘ื” ื”ื™ื™ืชื™ ืžื˜ืคืœ ื‘ื–ื”, ืื‘ืœ ื–ื” ื”ื™ื” ืฉืœืžื•ืช. ื–ื” ืžื” ืฉืื ื™ ืžืชื›ื•ื•ืŸ. ืื ืฉื™ื ืžืชืงืจื‘ื™ื ืœืืชื’ืจื™ ื’ื™ื“ื•ืœ ื™ืœื“ื™ื ื‘ื“ืจืš ืฉื•ื ื” ืœื’ืžืจื™, ื•ื–ื” ืคื ื˜ืกื˜ื™ ืœื™ืœื“ื™ื ืฉื™ืฉ ืœื”ื ืืช ื”ื—ื•ื•ื™ื•ืช ื”ืืœื” ืขื ื”ื•ืจื™ื”ื.

ืžืชืŸ ืฉื ื™ ื”ื”ื•ืจื™ื ืฉื™ืœื ื—ื•ืคืฉื”, ื•ืืช ื”ื–ืžืŸ ืœืขืฉื•ืช ืืช ื”ื“ื‘ืจ ื”ื”ื•ืจื•ืช ืฉืœื”ื, ื–ื” ื“ื‘ืจ ื˜ื•ื‘ ืขื‘ื•ืจ ืฉืœื”ื ืขื™ื™ืฃ, ืœืขืชื™ื ืงืจื•ื‘ื•ืช ืขื•ื‘ื“ื™ื ืฉื•ืชืคื™ื ืขื‘ื•ืจ ื”ื™ืœื“ื™ื ืฉืœื”ื. ื”ืื‘ื•ืช ื”ืžืื•ืจืกื™ื ื—ื™ื™ื ื–ืžืŸ ืจื‘ ื™ื•ืชืจ, ืขืœ ืคื™ ืžื—ืงืจ ืฉื ืขืจืš ืœืื—ืจื•ื ื”. ื›ื™, ื‘ื•ืื• ื ื•ื“ื” ื‘ื–ื”, ืœื˜ืคืœ ื‘ื™ืœื“ื™ื ืงืฉื”, ืื‘ืœ ื–ื” ื’ื ืคื™ืฆื•ืฅ. ื•ืื—ืจื™ ื˜ื™ืคื•ืœ ืฉืœ kiddos, ืืชื” ืฉืžื— ืœื—ื–ื•ืจ ืœืขื‘ื•ื“ื”.

Millennials ืกื•ืฃ ืกื•ืฃ ืœืขืžื•ื“ ื•ืœืขื‘ื•ื“ ื›ื“ื™ ืœืฉื ื•ืช ืืช ื”ืžืขืจื›ืช ืขื•ืฉื™ื ื›ืœ ืžืฉืคื—ื” ืฉื™ืจื•ืช, ืœื ืจืง ืฉืœื”ื. ื•ืื ื”ืชื’ื•ื‘ื” ืฉืœ ืงื•ืงื” ืงื•ืœื” ืฉืœ ืงืฆื™ืŸ ื”ืขื ื”ืจืืฉื™ Ceree Eberly ื”ื•ื ื›ืœ ืื™ื ื“ื™ืงืฆื™ื” ืขืœ ืื™ืš ืขืžื“ื•ืช ื”ืžืขืกื™ืง ืขืœ ืื™ื–ื•ืŸ ืขื‘ื•ื“ื” ื•ืžืฉืคื—ื”, ื”ื“ื‘ืจื™ื ื”ื ื‘ื”ื—ืœื˜ ื‘ืจืืฉื•ืช ื‘ื›ื™ื•ื•ืŸ ื”ื ื›ื•ืŸ. "ืื ื—ื ื• ื—ื•ืฉื‘ื™ื ืฉื”ื“ืจืš ื”ืžื•ืฆืœื—ืช ื‘ื™ื•ืชืจ ืœื‘ื ื•ืช ื™ืชืจื•ื ื•ืช ืขืœ ืžื ืช ืœืขื–ื•ืจ ืœืžืฉืคื—ื•ืช ืขื•ื‘ื“ื•ืช ื”ื™ื ืœื”ืคื•ืš ืื•ืชื ืœื ื™ื˜ืจืœื™ื™ื ืžื‘ื—ื™ื ื” ืžื™ื ื™ืช ื•ืœืขื•ื“ื“ ื”ืŸ ืืžื”ื•ืช ื•ื”ืŸ ืื‘ื•ืช ืœืžืœื ืชืคืงื™ื“ ืคืขื™ืœ ื‘ื—ื™ื™ ื”ืžืฉืคื—ื” ืฉืœื”ื", ืืžืจ ืื‘ืจืœื™.

ื”ืื ืื ื™ ื™ื›ื•ืœ ืœืงื‘ืœ "ืืžืŸ !?"

ืขื ืขืกืงื™ื ื’ืœื•ื‘ืœื™ื™ื ื›ืžื• ืงื•ืงื” ืงื•ืœื”, ื’ื•ื’ืœ ื•ื ื˜ืคืœื™ืงืก, ื”ืžืฆื™ื’ื™ื ื“ื•ื’ืžื” ืœืื•ืคืŸ ืฉื‘ื• ื—ื‘ืจื•ืช ื™ื›ื•ืœื•ืช ืœื”ืชืื™ื ืืช ื—ื‘ื™ืœื•ืช ื”ื”ื˜ื‘ื•ืช ื›ื“ื™ ืœื”ืชืื™ื ืœื—ื•ืคืฉื” ื‘ืชืฉืœื•ื ืœื›ืœ ื”ืขื•ื‘ื“ื™ื, ื›ืœื›ืœืช ืืจื”"ื‘ ื‘ื˜ื•ื—ื” ื‘ื”ืžืฉืš. ืืคื™ืœื• ื”ืžื•ืขืžื“ื™ื ื”ื“ืžื•ืงืจื˜ื™ื ืœื ืฉื™ืื•ืช ืœืฉืขื‘ืจ ืžื–ื›ื™ืจืช ื”ืžื“ื™ื ื” ื”ื™ืœืืจื™ ืงืœื™ื ื˜ื•ืŸ ื•ื•ืจืžื•ื ื˜ ื”ืกื ืื˜ื•ืจ ื‘ืจื ื™ ืกื ื“ืจืก ืฉื ื™ื”ื ืขืœ ื”ืชืงืœื™ื˜ ืงื•ืจื ืœื—ื•ืคืฉื” ื‘ืชืฉืœื•ื ืžื ื“ื˜ ื”ืคื“ืจืœื™.

ืื‘ืœ ื–ื” ืขื•ื‘ื“ื™ื ื›ืžื• ืงื‘ื•ืฆืช ืงื•ืงื” ืงื•ืœื” ืฉืœ "ืงื•ืœื•ืช ืžื™ืœื ื™ื•ื", ื›ื™ ื”ื ืขื•ืฉื™ื ืืช ื”ืขื‘ื•ื“ื” ื”ืงืฉื” ืขืœ ื”ืงืจืงืข, ืžื•ื‘ื™ืœื™ื ืืช ื”ืžื“ื™ื ื” ืœืขื‘ืจ ื ืชื™ื‘ ืฉืคื•ื™ ื™ื•ืชืจ ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ ืขื‘ื•ืจ ืขื•ื‘ื“ื™ื ืืžืจื™ืงืื™ื ืžื•ื“ืจื ื™ื™ื ื•ื‘ื ื™ ืžืฉืคื—ื•ืชื™ื”ื.

ืœืžืืžืจ ื”ืงื•ื“ื ืœืžืืžืจ ื”ื‘ื

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